Customer And Business Analytics: Applied Data Mining For Business Decision Making Using R (Chapman & Hall/CRC The R Series)
SKU: DADAX1466503963
ISBN : 9781466503960
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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series)
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects. Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.
Specifications of Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series)
GENERAL | |
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Author | Daniel S. Putler, Robert E. Krider |
Binding | Paperback |
Language | English |
Edition | 1 |
ISBN-10 | 1466503963 |
ISBN-13 | 9781466503960 |
Publisher | Chapman and Hall/CRC |
Number Of Pages | 315 |
Publication Date | 2012-05-07 |
DIMENSIONS | |
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Height | 9.69 inch. |
Length | 6.85 inch. |
Width | 0.72 inch. |
Weight | 1.6 pounds. |
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